Good design builds the rocket, great design knows when to launch it.
Strategy defines the trajectory, craft keeps you in orbit.
Great products begin long before launch, and my work connects product thinking with hands-on execution, helping teams make better decisions, build with intention, and deliver products people use, love and trust.
Based in Mexico City, working with
cross-functional teams worldwide.
How I navigate
complexity
Every product brings uncertainty. Here's how I approach it.
01.
Question first
I ask uncomfortable questions early instead of defending assumptions later.
02.
Think before frameworks
I use frameworks as a starting point, not a replacement for thinking through the specific problem.
03.
Remove before adding
Removing something is often the highest-leverage decision I make in a day.
04.
Look for the real trade-off
If a decision feels too easy, I usually haven't found what's actually being sacrificed.
The work changes, the principles stay the same.
01.
Product Direction
Create clarity. Turn uncertainty into actionable product decisions.
02.
Scalable Foundations
Design for growth. Build systems that hold up as products scale.
03.
Accelerated Exploration
Reduce uncertainty. Validate ideas quickly with prototypes, code, and AI.
04.
Hands-on execution
Raise the quality bar. Stay close to the work through design, systems thinking, and collaboration.
Flight path
A curated selection of the experiences that shaped how I think, design, and build. Find the full journey in my resume.
01.
Program Manager, Design, Strategy & Ops
2025 - Now
02.
Independent Consultant
Fractional Product Designer
2025
03.
Senior Web Designer
2023 - 2024
04.
Product Design Manager Senior
2022 - 2023
05.
Head of Design
Mar – Nov 2021
06.
Senior Product Designer
2019 – Mar 2021