Good design builds the rocket, great design knows when to launch it.
Ricardo Adame — Senior Product Designer, Fintech & Growth
Nubank · Clip · EarnIn — from startup to unicorn scale
One craft, every orbit.
My work spans product design, websites, and brand systems, from onboarding flows to marketing sites. No matter the medium, my goal is always the same: helping people understand complex products and trust them from the very first interaction.
Based in Mexico City, working with
cross-functional teams worldwide.
Flight path
A curated selection of the experiences that shaped how I think, design, and build. Find the full journey in my resume.
01.
Program Manager, Design, Strategy & Ops
2025 - Now
02.
Fractional Designer (Product, Web, Brand)
2025
03.
Senior Web Designer
2023 - 2024
04.
Product Design Manager Senior
2022 - 2023
05.
Head of Design
Mar - Nov 2021
06.
Senior Product Designer
2019 - 2021
How I navigate
complexity
Every product brings uncertainty. Here's how I approach it.
01.
Question first
I ask uncomfortable questions early instead of defending assumptions later.
02.
Think before frameworks
I use frameworks as a starting point, not a replacement for thinking through the specific problem.
03.
Remove before adding
Removing something is often the highest-leverage decision I make in a day.
04.
Look for the real trade-off
If a decision feels too easy, I usually haven't found what's actually being sacrificed.
The work changes, the principles stay the same.
01.
Product Direction
Create clarity. Turn uncertainty into actionable product decisions.
02.
Scalable Foundations
Design for growth. Build systems that hold up as products scale.
03.
Accelerated Exploration
Reduce uncertainty. Validate ideas in hours, not weeks, with prototypes, code, and AI-assisted workflows.
04.
Hands-on execution
Raise the quality bar. Stay close to the work through design, systems thinking, and collaboration.