Senior Web Designer
Same experience, from first click to payday.
Owned EarnIn's web ecosystem, from the website and landing pages to the blog and design system, with new pages shipped in an average of 2 days.
The product had evolved but the website wasn’t following the same pace.
EarnIn was becoming a multiproduct company, but the website still operated with a different visual and structural language. It no longer reflected the breadth of the company or the experience users were getting elsewhere.
As the first designer dedicated to web, I had the opportunity to rethink its role in the broader experience.
The web needed to speak the same language.
I audited the website page by page, mapping recurring patterns across layouts, content, and interactions. From there, we built a web component library using the existing Cheddar Design System as a foundation.
The result was a website that felt connected to the app without simply copying it.
One system, many pages.
Reusable product page templates created a shared design and development language.
The system was designed to work with Contentful so content and marketing teams could update pages and run experiments without rebuilding every page through engineering.
I didn't manage Contentful directly. My role was to design the templates and experience around the CMS constraints.
The website became part of the acquisition system.
Landing pages, social campaigns, product pages, and the blog all shared the same foundation while serving different acquisition needs.
I worked across Web Marketing, Copy, Brand, Product, and Engineering to make the system flexible enough to support them all.
The website could finally evolve as one connected experience.
From weeks to days.
We replaced a linear process of brief, design, development, and weeks of production with a more iterative workflow built around briefs, assembly, review, and launch.
New pages could move from brief to live in approximately 2–3 days, reducing repetitive production work and giving design more time to improve the homepage, test ideas, and explore new acquisition opportunities.
Less production. More iteration and experimentation.
From wireframe and ideation…
To live site in a few days.
What I learned.
Consistency isn't uniformity.
Web and mobile can speak different visual languages while still feeling like one product. The system didn't unify every pixel, it unified the logic connecting them.
