I redesigned EarnIn’s website to unify the brand and product experience, increasing consistency across touchpoints and creating a scalable foundation for future growth.
EarnIn lets users access earned wages before payday, helping them avoid fees and stress. However, their web presence lagged behind the polished mobile app, creating a fragmented first impression.
But the website ecosystem failed to reflect EarnIn’s brand clarity and trust, weakening conversion and credibility before users even tried the app.
As Senior Web Designer, I directed a full website redesign to bridge brand and experience gaps.
1
Audit & Alignment, identifying inconsistencies between web and mobile design experiences.
2
Cross-Functional Collaboration, working with marketing, product and engineering to translate app principles to web.
3
Systems Thinking, evolving and adapting the Cheddar Design System for responsive, scalable web use.
Solution + Impact
A modular, CMS-driven website built for scalability and consistency. The new system empowered internal teams to publish pages faster, maintaining brand coherence and reducing engineering effort.
1
Unified brand identity across all touchpoints.
2
Higher engagement and user trust through consistent UX.
3
Faster iteration cycles for content and marketing teams.
4
Seamless experience reinforcing EarnIn’s value from web to app.
