EarnIn

Meet Marcus.

Marcus doesn't think about “the website” and “the app” as two different products. He's simply trying to understand whether EarnIn can help him.

He might discover the product on the web, compare his options, read about how it works, and eventually move into the app. But when those experiences look, sound, or behave differently, something changes.

The product starts to feel less trustworthy precisely when Marcus is deciding whether to trust it.

EarnIn had a strong mobile product, but the web experience wasn't creating the same sense of continuity.

The challenge was not redesigning a website. It was making the entire journey feel like one product.

What We Built

01.

Make the first impression match the product

The website needed to communicate the same clarity and confidence people experienced inside EarnIn.

I redesigned the web experience around the product's core value proposition, bringing the brand and product experience closer together.

02.

Create one visual language

Web and mobile had evolved in different directions.

I established a stronger visual system that connected typography, layout, components, imagery, and interaction patterns across the experience.

03.

Make content easier to manage

The redesigned website also needed a more flexible content foundation.

I collaborated with development teams to translate the design into Contentful, helping create a more flexible experience that the team could maintain and evolve over time.